How to Generate Meaningful Opportunities (Make Money) Through LinkedIn
Practical Insights for Leveraging Your Expertise into Real Professional Capital + How I got invited into LinkedIn's Invite-Only Top Voice Program
One of the more common questions that people ask me is how I got invited into LinkedIn’s Top Voice program (the real one, not their community one)-
This article will answer the question, distilling my ~5 years of experimenting on LinkedIn and its various formats. The goal isn’t to turn you into a wannabe influencer who obsessively checks every impression and posts 10 times a day and has to constantly recycle material and rely on engagement bait (god I hate those, “Here’s 10 people you should follow”, where it’s the same 10 people every time).
The goal is to cover how you can turn the platform into a genuinely useful tool for career hunting and establishing your online credibility. Even if you don’t get “LinkedIn famous”, this can be extremely helpful in building your network (I have both been interviewed and have interviewed other people based on their LinkedIn posts), a non-negotiable in a world with loosening worker protections and the rise of the gig-economy. A good presence can be the difference between a good, consistent workflow and the struggle of sending 3000 easy apply applications to finally find an interview.
Here’s what this article is not-
The standard advice on LinkedIn posting schedules and hashtag formulas.
The other kind of standard advice relating to LinkedIn profile optimization, connecting with 10 people a day, leaving 3 comments, etc. There are enough of those already.
If you’re looking for much quicker results on the Full Time Job Search front specifically, our earliest LinkedIn article, “How I Hacked LinkedIn's Algorithms to automate my Job Search” is more relevant to you.
Labor-intensive- there’s no point of cracking a platform if you have to spend all your waking hours on it.
Focused on vanity metrics: In my experience, while having a lot of impressions or followers can be great, it’s not as important for selling as people think. When I first started, I focused on optimizing for impressions- and I was able to get to a few million impressions while only posting a few times a week. However, this didn’t lead to more sales, consulting opportunities, or substantially more readers to my work (it’s one of the reasons I stopped worrying about LinkedIn and prioritized other platforms- currently Substack and Threads for me). It’s really hard to get people to leave LinkedIn to something else so, imo your best bet is to leverage LinkedIn itself to build a connection and trust with your audience. We’ll focus on this.
Here is my no-nonsense guide to building your presence on LinkedIn
I provide various consulting and advisory services. If you‘d like to explore how we can work together, reach out to me through any of my socials over here or reply to this email.
